Selection Privee

Branding, Packaging, Print Design
Selection Privee is an afternoon of fine food, wine tasting, test-driving exquisite cars such as Bentley, Ferrari, Jaguar, Maserati etc and good company jointly organised by UOB Bank & Parkway Hospitals held at the Capella Singapore for their doctors to network and mingle. Instead of flat invitation cards that often missed by doctors due to their busy schedule, a box containing the details of the event was proposed to the client. Full matt gold hot stamping on Curious SKIN paper stock add a feel of exclusivity to the whole package. A logogram was especially created for the event that cleverly combined the car’s wheel with the wine bottle. The logo was also turned into a pattern that went to the back of each card. Only limited quantity of 250 pieces was produced for the event.
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