Sanpellegrino Festive CNY Packaging

Graphic Design, Illustration, Packaging
Established as a premium brand of mineral water and assorted fruit beverages using a traditional method of blending freshly squeezed citrus fruits with sparkling water and sugar, the client’s products speak of quality, style, and good taste.

A set of packaging was specially commissioned to coincide with 2016 Lunar New Year festive season. The design had to retain the qualities and traditions of this Italian brand while reflecting the local market’s culture and nuances. 2016 being the year of the monkey, subtle silhouettes of the primate in gold hot stamp finishing adorned the packaging to emphasise the celebration & the festive spirit.
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