OMB! Illustration

Art DirectionCharacter DesignIllustration
Quirky & whimsical. These were the two qualities we wanted the character to embrace when developing this set of illustrations. After several iterations where we were finding the balance between a memorable form, expression and shading, we finally gave birth to one that could complement the rest of the visuals. And this bacon character eventually took a life of its own; by growing and morphing to deliver the story of OMB to the world.
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