Nothing But Green Organic Deli & Specialty Shop

Art Direction, Illustration, Packaging
Nothing but Green is a specialty organic deli that sought to consolidate its brand,
through a strong, personal identity that communicates itself through their collaterals.

Pencil developed hand-drawn watercolour illustrations for the deli,
which were applied to packaging, signages and menus, among other items.

With the aim of developing a personalized brand that connects with consumers,
we employed styles that we hoped would convey a sense of sincere, authentic all-natural food.
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