Dapur Express Frozen Food Paste

Art Direction, Branding, Packaging
Pencil worked with home-grown brand, Dapur Express on
the branding and packaging of their frozen food pastes.


The traditional spices and local flavours featured in their products represent
the essence of the brand identity, so we developed a colour coded system
of product labels and packaging for easy consumer reference.

Clean styles of photography are also utilised on all marketing collaterals,
to express Dapur Express' contemporary presentation of classic local dishes.
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